Team Falcons secures five-year NEO Digital Banking sponsorship
According to a release, the partnership aims to enhance the Esports experience for fans and players in Saudi Arabia by providing a digital banking service that targets younger audiences.
Exact details of any activations that will occur as a result of this partnership have yet to be disclosed. However, the announcement noted that the deal will look to enhance NEO’s brand presence amongst the Esports and gaming community. Other highlights that the announcement alluded to include strengthening the relationship between Esports and financial institutions as well as boosting Esports investments in Saudi Arabia.
NEO Digital Banking’s logo will also be featured on Team Falcons jerseys.
"This agreement represents a significant step in integrating digital technology into Saudi Esports culture, and we are excited about our future achievements together." Launched by financial institution Saudi National Bank in September 2024, NEO Digital Banking is a digital service that was launched to bolster one of Saudi Arabia’s Vision 2030’s strategic priorities — digital transformation.
Vision 2030 is a government programme to diversify Saudi Arabia economically with Esports and gaming also involved in its plans.
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