Making real money with gambling and betting affiliate programs
Yuriy SheremetThis article aims to explore the fundamental aspects of monetizing traffic effectively within the gambling and betting sectors of affiliate marketing, shedding light on potential obstacles that may obstruct the journey of a novice arbitrator.
Understanding Gambling and Betting Affiliate Programs
For budding webmasters, offers typically manifest through affiliate programs.
- Gambling affiliate programs extend deals through networks operating in online casinos, slots, and other gambling services.
- Betting affiliate programs foster partnerships offering deals from bookmakers. Direct affiliate programs from casinos and bookmakers exist, allowing advertisers to retain earnings within the program and establish direct contact with solo webmasters and small teams.
Direct affiliate programs often tout more favorable terms due to reduced intermediaries between advertisers and webmasters. For instance, the Onedun affiliate program functions as a direct advertiser, offering personal dashboards and additional bonuses accessible even to novice arbitrators.
Earning Potential
The primary payout models for acquired users include:
- CPL (Cost Per Lead): Commonly remunerated for service registrations, providing a beginner-friendly model with fewer external influences categorized into SOI (Unconfirmed registration) and DOI (Registration with confirmed contact details).
- CPA (Cost Per Acquisition): Payment for confirmed targeted actions, usually registration and the first deposit. While offering higher payouts than CPL, various nuances determine whether referred users make initial and subsequent deposits.
- RevShare: A percentage payout from deposited amounts by referred users, accessible to experienced arbitrage teams with a reputable standing in the arbitrage community.
Irrespective of the payout scheme, many offers encompass additional KPIs, with payments contingent on meeting criteria such as total deposit amounts, return rates, player profiles, and responsiveness to newsletters.
Specific income figures hinge on partner commission plans, individual skill, campaign scale, and invested campaign funds.
Navigating Gambling/Betting Affiliate Programs
Effective collaboration with affiliates hinges on adhering to pivotal conditions. Your manager can elucidate these concerns:
- Restrictions on approaches and traffic sources, where low-quality traffic sources are prohibited by advertisers. Many programs have long disallowed schemes involving "casino exploitation."
- Precise audience targeting, focusing on the primary paying gaming audience aged between 23 and 45. Avoiding those under 18 or over 65 is advisable statistically, as they might not make repeat deposits, leading to non-payment.
Keep in mind that every betting and casino affiliate program involves a hold period, typically averaging 30 days, during which the advertiser confirms targeted actions. Expecting immediate payouts is unrealistic.
Target Audience Insights
Online casinos and bookmakers cater to affluent individuals who perceive these activities primarily as entertainment rather than income sources. 80% of revenue-generating players are men. Many networks offer lower payouts for female players. Age-wise, men constitute 40% aged 20-28, 50% aged 30-45, and 10% aged 50 and above.
For GEO targeting, starting with the CIS (Commonwealth of Independent States) tends to yield favorable conversion rates, especially in Ukraine, Azerbaijan, and Kazakhstan.
Traffic Acquisition Specifics
Facebook remains the primary traffic source for gambling and betting verticals, offering scaling opportunities despite account challenges and clandestine strategies. Teaser networks, push notifications, and Google UAC also contribute to traffic influx. Regardless of the source, monitoring traffic quality is vital.
Maintaining high-quality traffic is crucial to sustain earnings through affiliate programs.
Earning Tools
To attract audiences, advertisers recommend utilizing landing pages, demo games, welcome bonuses, and referral links, regularly updated in quality affiliate networks.
Creative approaches such as success stories, showcasing wins, and portraying a luxurious lifestyle remain popular. For Facebook traffic, accounts, anti-detection browsers, and cloaking are necessary due to stringent advertisement bans.
Upon receiving an affiliate link, use link shorteners to maintain a concise and less suspicious appearance.
Anticipating Challenges
Despite the appeal of betting and gambling verticals, critical considerations prevail when working within them.
Engaging with reputable affiliate programs is paramount. Avoid falling for enticing promises that manipulate statistics.
Creating misleading creatives can prompt questions and issues from affiliate programs. Ensuring the advertised incentives are delivered is crucial.
Monitoring not only primary indicators but also the 'reg to dep' ratio, assessing traffic quality, is advisable.
Setting a quality test cap, established by advertisers, determines the maximum daily registrations for webmasters. Higher limits foster trust and facilitate more favorable terms and quicker payouts.
Yuriy Sheremet – Expert in mobile gaming and esports among shooters and MOBA games.
At EGamersWorld, Yuriy, as in 2020 when he joined the portal, works with content, albeit with adjustments to his area of responsibility.