Team Vitality and ALDI collaboration targets toxicity against women
1351The video, titled "Des Failles dans La Faille" features Rising Bees players Velouria "Viki" Baty , Madison "Crowmac" Coutelet and Alena "Tifa" Maurer, as well as TV host Marie Polet, League of Legends caster Nox and Team Vitality Director of Esports Anne Banschbach.
Each person takes turns reading and reacting to hateful messages which include body shaming and threats of physical violence, admitting that they have become used to such abuse and discussing how it affects their mental health and in-game performance. The video also shows the figures reading kind messages in an effort by Team Vitality and ALDI to ‘highlight the power of positivity in boosting morale’, according to a release.
Aldi support Vitality Women`s LoL roster since its inception in February of last year. The company first became partner for French organization. In January, the women’s roster rebranded from French Bees to Rising Bees and brought on bank Crédit Agricole as a main partner.
Team Vitality noted that it produces content following the Rising Bees’ journey throughout the year in an effort to break down stereotypes and create role models for gamers.
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