GFINITY will hold a tournament in Australia next year

GFINITY company announced plans to expand to Australia by holding Elite Series next year.

Australian company HT&E announced a creating on new brand, HT&E Events, that will be responsible for organizing the championship in Australia together with Gfinity Esports, Gfinity Plc and IKON Media & Entertainment.

Elite Series will start on Summer 2018, and the event will be broadcasted on streaming platforms and TV.

Except for the mail league, the online competition The Challenger Series, due to which the new players will be able to ensure participation in the professional championship Elite Series.

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Neville Upton, executive director of Gfinity, commentaries:

«Gfinity shares a passion for esports with gamers and fans across the world. Following Elite Series' immense popularity in the UK, we're excited to bring it to Australia where HT&E's expertise and extensive knowledge in the Australian market will be invaluable as we aim to build the most engaging and dynamic esports offering in Australia.»

Ciaran Davis, CEO and managing director, commentaries:

«This move supports our strategic objectives to diversify revenues and expand our audience base, and we see in this opportunity the potential to reach a younger audience base and drive growth for HT&E. Leveraging our unique combination of media assets and using Gfinity's tournament platform, Gfinity Esports Australia will also be perfectly positioned to run bespoke events for sponsors and strategic partners looking to engage with the esports community – a highly engaged audience that will continue to grow.»