Trends in gambling and online casinos

What will be the trends in the online gambling industry in 2024? Currently, the global gambling market is brimming with anticipation following the presentations of a number of exciting technologies also concerning the sports betting and online casino industry. These cutting-edge developments, such as the mobile app developed by GGBet, not only signal new opportunities across the sector, but also support and enable new trends that will shape the online gambling landscape in the coming months.

Anticipating a period of even more significant market growth in 2024, we believe that modern technology will set even higher standards of security and transparency, as well as become a catalyst for innovation that will transform the player experience and strengthen the market in Europe and globally. In this article, we take a look at the key news and trends that could have a positive impact on the gaming industry.

The mobile gambling market: some trends to watch out for

It is now time to find out which upcoming online gambling trends for 2024 promise the most important innovations in the gaming sector in the European and global market.

Casino games moving ever closer to video games

Traditionally, slot machines have been using basic principles for decades. However, in 2024, developers will explore new formats to attract a generation of players raised on video games. There will be cluster-type slots that offer a completely different experience. We can also look forward to the development of the RPG slot category, whose pioneering title was Dungeon: Immortal Evil produced by Evoplay.

Online gambling powered by artificial intelligence

Artificial intelligence (AI) will be a transformative force in the online gambling industry. With such huge player bases and their varying preferences, artificial intelligence will be crucial in analysing data and offering personalised games and promotions.

Artificial intelligence is expected to revolutionise the effectiveness of promotional offers and bonuses, and, working behind the scenes at betting sites, will help operators develop odds on sports performance events with greater accuracy based on quantitative analysis of historical data. In addition, investment in AI-based fraud prevention will continue to grow, moving towards a more secure future for the gaming industry.

Social elements

The social nature of gaming is becoming an inevitable trend. Modern online casino platforms are making numerous innovations by combining games with live streaming. As a result, players can not only watch the live broadcasts, but also participate in them by betting in real time.

Gamification

In response to the changing boundaries between gaming and betting, we will focus primarily on improving the gameplay and fun experience. Tournaments, challenges and team competitions will take centre stage, providing a more immersive and collective gaming experience. As such, the online gambling industry will seek to cultivate 'gamification' experiences in line with the ever-changing expectations of players.

Player welfare

Another point that will be part of the trends for 2024 will be player wellbeing. Responsible gaming will remain a priority in the games market and the focus on player wellbeing will be reflected not only in operational practices but also in marketing strategies. Attention to regulatory issues, social awareness and ethics will reinforce the industry's commitment to creating a safe and responsible environment for gamers.

Blockchain technology

Blockchain technology will become even more important, with significant growth expected with a compound annual growth rate (CAGR) of 68.3% between 2023 and 2030. Blockchain provides transparency, security and integrity to online gaming, paving the way for new business models and better player assurance.

Mobile gaming

The development of mobile casino applications will continue to grow. This is because 51% of global gaming industry revenue comes from mobile gaming, highlighting the growing importance of apps. Mobile devices will continue to improve, which will contribute to the popularisation of mobile gaming, given that 62% of smartphone users install at least one game within a week of purchasing a phone.

What is the current scenario of online gambling in Poland?

The betting market has always enjoyed tremendous support from people all over the world. Now, with the advent of the internet, the activity has become popular with online casinos and betting sites. These allow players to place bets from the comfort of their own home, using a computer or mobile phone.

In Poland, as in other countries, the development of online casinos and bookmaking sites is noticeable, especially for football fans. After all, these companies sponsor many teams in this and other sports, as well as some entire competitions.

Sports betting is gaining more and more space on these platforms, but they also offer casino games. These include both the classic options available in land-based casinos, such as:

• roulette,
• blackjack,
• baccarat,
• craps,
• slot machines and others.

With the growth of online gambling in the country, many casinos are offering promotions and no-deposit bonuses for different styles of games. This is a trend that is expected to continue in the coming years.

Player engagement

The current online gambling scenario is already ensuring greater player engagement. Many casino platforms, for example, offer a live gaming section. In this way, players can place bets on classic games with authentic dealers during a live broadcast, in other words, experiencing an experience similar to physical casinos.

In sports betting, players can bet on matches of various sports. Some platforms also provide live streaming of sporting events, allowing customers to follow the game on the website itself.

These are just a few of the features designed to attract players, but in time, completely new trends should emerge.