Passion UA announces partnership with LORGAR to power player performance and fan experience

Passion UA is proud to announce a new partnership with LORGAR, a gaming hardware and software ecosystem designed to deliver complete Ready-to-Play solutions for players, creators, and sim racers.

The partnership brings Passion UA and LORGAR together across multiple initiatives centered on team environment, community activations, and content-driven fan experiences.

Beyond team integration, the partnership is built to create tangible value for the Passion UA community. Fans who purchase official Passion UA merchandise will receive exclusive discounts on LORGAR products, expanding access to professional-grade gaming setups.

The collaboration will also feature a series of joint activations, including:

• Community giveaways and hardware drops across Passion UA social channels

• Special raffles and activities inside the FACEIT Club

• Co-branded announcements and upcoming releases of Passion UA × LORGAR hardware

Oleksii Smahin, MD of LORGAR:

LORGAR brand philosophy is centered on building a unified ecosystem where hardware, software, and the player operate as one. Our partnership with PASSION UA enables us to complete a key missing piece within the LORGAR PLATFORM software environment. Through this integration, every user will be able to compare their performance with selected PASSION UA club players.

Becoming the official technical partner of a professional esports organization sets a new benchmark for our equipment standards. We are confident in providing PASSION UA with performance-driven solutions that help players reach their full individual and team potential.

Artemijs Rjabovs, CEO of Passion UA, commented:

“At Passion UA, we are building an environment where players can perform without limitations — both in competition and in content. Partnering with LORGAR allows us to equip our roster with a unified ecosystem designed for real gaming workflows, while also bringing meaningful value to our community through shared experiences and activations. We’re also excited that LORGAR has become a technology partner for our new team house and bootcamp, fully equipping our facilities to support daily training, content production, and player development.”

Lorgan creates Ready to Play Solutions for the way people actually game and create: Streaming Solution, PC Gaming Solution, and Sim Racing Solution. From there, you can build your setup with LORGAR™ gear across monitors, mice, keyboards, headsets, controllers, mouse pads, chairs, desks, webcams, microphones, and accessories, united by LORGAR PLATFORM™.

Learn more about LOGAR on official website.