Why do gambling operators sponsor esports teams?

Operators operating in the gambling industry have many ways to present their brand to new audiences. They use not only the latest technologies, but also proven methods, such as sponsoring e-sports teams.

Today, online casinos are not only places where you can play games for money anytime, anywhere. Online casinos are increasingly sports-related, offering the option of sports betting, virtual sports betting and online betting for esports tournaments and matches. If you want to see what the offer of modern online casinos looks like in practice, try casino games at Polskie Kasyno to discover the world of games not only for sports fans.

Gambling and esports

Gambling and sport are strongly interconnected. Gambling operators are some of the biggest sponsors of sports and esports teams. Choosing the right team and linking it to the casino brand can make the operator recognizable around the world. Especially fans of selected e-sports teams can check out of curiosity who the operator financing their favorite team is.

Esports teams also get a lot of benefits from lucrative sponsorship deals. The cash injection allows them to invest in better equipment, expand their skills and not worry about financing tournament travel. In return, players appear at tournaments in T-shirts with the casino logo, they can share their image on the operator's website or offer fans gadgets with the sponsor's name.

Increasing brand awareness

The number one reason why gambling operators are willing to spend millions on sponsoring esports teams is to increase brand awareness. Currently, when the competition on the gambling market is so high, only the right marketing strategies can help the brand stand out from the crowd.

Appearing on the jerseys of famous esports players is a great way to attract the attention of a new group of potential customers - both at a national and international level. To this end, operators create strategies based on which they select teams that are popular in the target market of their customers.

Esports fans, who are mainly young people, even if they do not pay much attention to the casino brand, sooner or later the brand logo that appears regularly will be remembered by them. When new players want to test how online sports betting or casino games work, they will probably go straight to the CS GO gamble site of the brand they already know.

If a casino-sponsored esports team starts to become successful, their sponsor will be associated with similar characteristics. It is possible that it builds an image of success and trust in the eyes of potential customers.

Increased interest in the gambling offer

Once the brand has managed to gain recognition and a strong image, it will become much easier to attract new customers. Online casinos and bookmakers may offer special, more favorable odds for events involving their sponsored teams. Additionally, players who are just joining the game can expect special, personalized bonuses and promotions.

The esports players themselves can also publish, for example, on their social media profiles, links to pages with games and bonuses of their sponsor. In addition, casinos gain the interest of new customers thanks to advertising campaigns with popular club players.

Sponsoring esports teams, events and tournaments is the smartest marketing strategy for businesses like casinos. Even if not all expected audiences will see these marketing strategies, it is very possible that the people who will receive this message will turn into customers of the casino.