#UkrainianWar#NoFlyZone #StopRussianAggression #RussiaInvadedUkraineSupport the Armed Forces of Ukraine
EGamersWorld/Blog/Germany launches comprehensive review of TV and internet gambling advertising: What impact will this have?

Germany launches comprehensive review of TV and internet gambling advertising: What impact will this have?

2365
Germany launches comprehensive review of TV and internet gambling advertising: What impact will this have?

The federal authority for gambling in Germany, the Gemeinsame Glücksspielbehörde der Länder (GGL), has launched a comprehensive investigation into the influence of television and internet gambling advertising. This important study aims to examine the balance between advertising strategies and the protection of vulnerable people from gambling addiction.

Key contents

  • Germany is embarking on a detailed study to assess the impact of television and internet gambling advertising.
  • The review will explore advertising effectiveness under the regulations introduced in 2021 under the Interstate Gambling Treaty.
  • An empirical analysis and structured literature review will be conducted by market research and law firms as well as academic experts.
  • An independent commission led by renowned professors will oversee the study with the aim of harmonising advertising strategies with addiction prevention.
  • The results of the project, which is due to be completed in 2026, could lead to the development of a new, nationally recognised advertising code for gambling.

In a landmark decision, the Gemeinsame Glücksspielbehörde der Länder (GGL), Germany's federal gambling authority, has commissioned an all-encompassing review to take a closer look at the influence of TV and internet advertising on gambling behaviour. This initiative has come about in response to growing concerns about the role of gambling advertising in problem gambling and the exposure of vulnerable groups to such adverts.

What is the study about?

Described as "Gambling advertising on television and the internet in the area of tension between channelling and addiction prevention", the study aims to examine various advertising channels. From television adverts to social media, bonus offers and other methods aimed at attracting players, the research aims to reveal the true impact of these strategies on consumers. The focus of this analysis is the effectiveness of the advertising regulations introduced by the 2021 Interstate Gambling Treaty. The aim? To identify measures that have successfully protected vulnerable individuals and identify where improvements are needed.

A joint effort

Conducting the study involves a mix of empirical analysis and comprehensive reviews. Entrusted into the capable hands of market research company Bilendi and data software provider Dynata, the project will conduct an advertising perception survey to measure its impact.

Meanwhile, academic expertise in the form of Professor Dr Gerhard Bühringer from TU Dresden and the Institute for Commissioned Communication in Berlin, as well as the Düsseldorf-based law firm Noerr Partnergesellschaft mbB, will all be brought in to address key research questions and produce action-oriented recommendations.

Independent oversight

In order to maintain the integrity and inclusivity of the scientific discourse, an independent committee has been appointed. Chaired by Prof Dr Markus Heinker and Prof Christian Krebs, this team brings extensive knowledge of media economics, policy and player protection measures. Their oversight ensures that the study remains objective and is based on comprehensive analyses.

Don’t miss esport news and update! Sign up and recieve weekly article digest!
Sign Up

Towards a safer gambling environment

This initiative also includes separate assessments, such as the one conducted by the Institute of Public Health at the University of Bremen, which emphasised the constant prevalence rate of gambling problems. With the aim of redefining principles for gambling advertising and integrating them into federal law by 2026, the comprehensive study promises to pave the way for a safer gambling environment in Germany. Could these findings revolutionise how gambling is advertised on digital and television platforms? Tim Buchmann, editor-in-chief of the casino comparison portal, says: "Only time will tell, but one thing is certain - the future of gambling advertising in Germany is about to undergo a significant transformation."

Elen
Elen Stelmakh

Elen Stelmakh is a creative individual dedicated to advancing gaming culture through articles and visual design. As a full-time EGamersWorld author and designer for a gaming website, Elen not only creates content but also infuses it with energy and creativity.

Latest articles
CS2 Teams Reshuffles – IEM Cologne: What Roster Changes Happened Before The Tournament?CS2 Teams Reshuffles – IEM Cologne: What Roster Changes Happened Before The Tournament?Dive into our full breakdown of all CS2 roster changes before IEM Cologne, including major player swaps, coaching updates, and the latest performances that could shape the outcome of the event. vitaliiDcounterstrike
VCT EMEA Stage 2 — Week 2: Schedule, Teams, and Broadcast InfoVCT EMEA Stage 2 — Week 2: Schedule, Teams, and Broadcast InfoThe VCT Schedule: Emea Stage 2 Week 2 of the VCT EMEA Stage 2 Group Stage kicks off on Wednesday, July 23, and runs through Friday, July 25.stawraithvalorant
IEM Cologne 2025 Viewer's Guide: Dates, Format, Prize pool, TeamsIEM Cologne 2025 Viewer's Guide: Dates, Format, Prize pool, TeamsIEM Cologne 2025 kicks off on July 23 at the iconic LANXESS arena in Cologne, featuring 16 top CS:GO and CS2 teams competing for a $1,000,000 prize pool.stawraithcounterstrike
Roblox All Star Tower Defense X Codes July 2025Roblox All Star Tower Defense X Codes July 2025Discover all working All Star Tower Defence X codes and get the best rewards.Dima Ostapchuk
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic.
Customize
OK