E-sports as part of online casino operations

Both E-sports and E-sports betting sectors are currently in continuous growth. Their development and popularity have not gone unnoticed by online casinos either - online casinos are keen to get involved in E-sport activities to an increasing extent. However, what should be taken into account is that the E-sport customer base is very different from the online casino customer base demographically and in terms of what the customers are looking for in their entertainment. The good news, however, is that there are opportunities for cross-selling between E-sport and online casinos, but to be able to take advantage of these, it is necessary to learn more about E-sport's customer base.

E-sports players are an excellent market place for online casinos

According to previous studies, the majority of E-sports players are of legal age and therefore old enough to also enjoy playing at online casinos. However, this does not mean that they will necessarily become interested in playing standard online casino games, such as slot and table games. On the other hand, online casino players of the same age would also like to switch from playing their favorite games to betting on E-sport games. So, at first glance, it seems that there are not many common factors between E-sports and online casinos.

When talking about e-sport betting, the conversation often focuses on sports betting. However, it is worth remembering that E-sport betting is different from regular sports betting. Skill plays a very important and decisive role in E-sports betting. In addition to skill, however, a touch of luck is needed, as in all games. E-sports games and online casinos are usually very fast-paced. No game is the same no matter how many times you play a single game or bet on a specific event.

The closest similarity that can be found between Esports and online casino games is the rise in popularity of slots based on popular video games such as Tomb Raider and Call of Duty. The developers of these games have clearly recognized the strong connection between video games and online casinos, which gives other game manufacturers the opportunity to develop their games in a similar way.

How can online casinos reach E-sports players?

In order to get E-sports fans involved in playing at online casinos, online casino operators need to look at the situation from their perspective. The most popular E-sports games at the moment include League of Legends , Dota 2 and Counter-Strike : Global Offensive, which require skill from the players to manage and play. As online casinos expand their game selection to attract E-sports fans, online casinos should consider adding casino games that require similar skill.

Table games traditionally known from casino games, such as blackjack and poker, as well as a very small number of other games, such as Spribe and Green Jade Games, offer skill-based arcade and crash games that might be of interest to the E-sport customer base. In these games, the elements of video and mobile games are skillfully combined with slot games. They require a certain skill, but chance also plays a part - which is, of course, a characteristic feature of gambling. In addition, of course, players can also bet and win real money, which makes playing even more exciting.

In addition to expanding their game selection, online casinos must adapt their marketing to ensure that they get visibility on the channels and platforms where E-sports players and fans are present. For example, studies suggest that fans watch more than 100 million hours of eSports on Twitch every month. Twitch is also a popular platform among YouTubers, so the opportunities to market a casino brand there are huge. Online casinos could even set up a Twitch channel to connect with E-sport players and promote themselves on YouTube.

The seamless operation of the online casino attracts E-sports players

Technology is an important factor in the E-sports industry today. E-sports games themselves are very technologically advanced, so this is also a very important factor for E-sports players when they play in an online casino - the user experience must be smooth, modern and functional. This does not mean only the design and appearance of the online casino, but also other factors, such as, for example, identity verification and the smoothness of payment transactions. Online casinos should offer a wide range of payment options, but also especially alternative payment solutions, such as PayPal, Apple Pay, Revolut and so on. Making deposits and withdrawals must be seamless - players want to have both withdrawals and deposits handled with just a few clicks. In addition, payment transactions must be handled quickly, which is possible with current technology.

Online casinos must also take into account the offers and bonuses offered to E-sports players. For example, free spins without a deposit give players the opportunity to try out the casino without their own cash. On the other hand, wagering bonuses are unlikely to help build trust between players and the casino. It is good for every E-sport player to familiarize themselves with the games and bonuses offered by different online casinos before joining the casino in question.

Find the right online casino for you, with games suitable for E-sports style

If you look at E-sports games and online casinos only superficially, it can seem as if they are two completely different worlds. With a closer look, however, we notice a world of new possibilities. E-sports players often like fast-paced, skill-based games - of which both types of games can already be found as part of the game selection of many online casinos. Attracting e-sport players to become customers of online casinos requires thinking outside the box. If online casinos offer a modern, seamless and interesting gaming experience that requires a bit of brainstorming, E-sports players are also certainly interested in playing at those casinos.

So how can players find a suitable online casino that offers casino games suitable for E-sports fans? Finding and comparing online casinos is often a time-consuming and laborious task that everyone would rather spend on E-sports games. A good way to find a casino you like is online casinos 247 , which lists all the best casinos for Finnish players on its website. So you will definitely find an option that suits you, which offers interesting E-sports games and exciting game experiences.