European esports organization G2 Esports will open eight fast food restaurants that will be promoted under the G2GO brand. The club announced this on its official website.
G2 Esports founder and CEO Carlos Rodriguez spoke about the launch of G2GO as part of the organization's global expansion plans:
It's crazy that we didn't get to this sooner, games and food are the perfect match. There's no better way to build a connection with fans than to fill their bellies while we work to fill the rewards cabinet.
The organization plans to open eight outlets in September 2022. In which cities restaurants will appear is still unknown.
We want to give a special thanks to Seasonic, the heart of our system, for including all 8 G2GOs! locations and ensure that we can reach our goal of grand opening in September 2022. Stay with us and stay hungry at the same time!
The creators want to attract as many G2 Esports fans as possible, so the dishes in the establishments will be named after famous memes from the organization: from the Big Duck burger and Missing Spears barbecue to the 0-3 dinner.