The head of the company McDonald’s, one of the largest fast food restaurant chains in the world, has made a decision to become a partner of StarCraft 2 World Championship Series in Australia. The company has signed a contract with Blizzard Entertainment, ESL and You Know Media.
You Know Media CEO Ryan Cunningham said:
«It’s a big step to support this growing sport and its huge local audience, which is hungry for brands to help take them to the next level. Credit should go to Blizzard who recognised the potential in a new partnership like this which grows the category and challenges how brand sponsorships can enhance and grow sports».
Let’s remind that McDonald's produced special eSports burgers in 2014 and the company became the general sponsor of a Madden Bowl competition in the beginning of 2017.