Email validation for e-gaming companies: The 10 best tips to implement
Elen Stelmakh![Email validation for e-gaming companies: The 10 best tips to implement Email validation for e-gaming companies: The 10 best tips to implement](/_next/image?url=https%3A%2F%2Fegamersworld.com%2Fuploads%2Fblog%2F1%2F17%2F1712221822875_1712221822876.jpg&w=1920&q=75)
In the exciting world of online gaming, staying connected with players and potential customers is super important. Among all the methods you can use to stay connected, emails still remain one of the best, if not the best. Not only is email marketing easy to set up and modify, but it also costs far less money than other marketing channels.
The problem, however, is the fact that not all emails reach their intended destination. Some emails in your database are false, and some are non-existent. And sending emails to these addresses can seriously impact your deliverability rate, leading to your email ID being marked as spam or blacklisted entirely. Thankfully, there’s a way out of that with email validation!
In this guide, we will learn how e-gaming companies can use email validation to reach their intended audience. Let’s go!
Top 10 email validation tips for e-gaming companies
1. Real-time validation
For an e-gaming company, having real-time validation is like having a gatekeeper responsible for letting only the most trusted individuals gain access to what you offer. By integrating real-time validation into your account registration and data systems, you can sift through incoming email IDs, swiftly identifying any that are invalid or potentially harmful.
This proactive approach streamlines the registration process for your user base (players) and shields your platform from potential threats like bots and malware. Not to mention hackers that might be trying to hold your data for ransom. Real-time validation lets you maintain a clean and reliable database of player contact information, laying a solid foundation for effortless communication. Real-time validation is one of the key features of the tool from emailvalidation.io.
2. Domain verification
Validating email address domains serves as an important safeguard against many fraudulent activities. By confirming the legitimacy of the domain and whether it’s active, you can strengthen your defense against malpractices, such as phishing attempts or spoofed addresses trying to infiltrate your system.
This proactive approach not only protects your user base from potential scams but also upholds the integrity of your e-gaming brand by boosting trust. And guess what, trust is a crucial element in any gaming community as it allows the players to relax and have faith in the company’s communication channels.
3. Syntax Check
For a company, ensuring proper syntax in email addresses is similar to maintaining clarity and order in the communication channels. By verifying that email addresses adhere to standard formatting rules, you mitigate the risk of typos or errors that could impede the delivery of important messages. Have you ever sent an email and forgot to put the “@” symbol or spelled something wrong?
Well, in simple terms, a syntax check is like a spell checker for email addresses. It makes sure that everything is written correctly so that your emails find their way to the right inbox. The utility of a syntax check might sound basic or trivial at first glance, but you’d be surprised how many email marketing campaigns get throttled by simple syntax errors. Something that could’ve been avoided by using an email validator tool.
4. Disposable email address detection
Sometimes, people use email addresses that are temporary and disappear after a short period of time. These can cause a lot of trouble for companies running email marketing campaigns or collecting emails for promotional reasons. These emails are often used by those who engage in fraudulent activities or simply want to bypass valid registration requirements.
By using an email validator, you can make sure that only legit (and permanent) addresses make their way into the database and that only actual gamers get into your e-gaming world. Aside from safety and security, players rely on the ingenuity of their favorite e-gaming companies to build an emotional connection. Besides, getting rid of disposable email addresses lessens the load on your game servers by eliminating unwanted entities.
5. Role account detection
Imagine if every email you ever sent or received went to a big, general inbox instead of going to the right person. Role account detection is a function that aids in optimizing email deliverability by distinguishing between personal and functional email addresses. From a company perspective, blocking role-based email addresses such as “[email protected]” or “[email protected]” minimizes the risk of the inbox getting cluttered and important messages getting lost in the shuffle.
This not only improves the efficiency of customer support of the e-gaming company but enhances overall player satisfaction. Also, it shows the company’s dedication towards providing the best possible experience to its valued playerbase.
6. Prevent double opt-in
Implementing double opt-in procedures adds an extra layer of security to the email address provided during the sign-up process. This step in the validation process ensures that upon submitting their email address, users receive a confirmation email containing a verification link. And it’s by clicking on this link, users confirm the validity of their email ID and provide consent to receive communications from the e-gaming company.
This process also helps make sure that the email address is legitimate and under the user’s control.This, in turn, reduces the likelihood of false or mistyped IDs entering the company’s database. Additionally, double opt-in boosts data security and compliance with regulations such as GDPR, which makes it mandatory for companies to have explicit consent from users before initiating communication.
7. Spam Trap Detection
Implementing measures to detect and avoid sending emails to known spam traps is essential for maintaining a positive sender reputation and ensuring email deliverability. Spam traps are email addresses specifically created to identify and catch senders engaging in unsolicited email practices. By utilizing specialized algorithms and databases, companies can identify these traps and prevent the emails from being flagged as spam.
This proactive approach not only protects the sender reputation but also improves the chances of the emails reaching the intended recipients' inboxes, which in turn maximizes the effectiveness of all the communication efforts. Having a good email validation tool can do this for you.
8. IP address validation
Monitoring and validating the IP addresses related to emails enable companies to identify potential threats or other kinds of suspicious activities arising from different locations. Each email sent contains metadata, including the sender’s IP address, that can offer insights into the sender’s location and validity.
Through cross-referencing this information with known databases of malicious IPs, the e-gaming company can detect and mitigate risks such as account takeovers, spamming, or phishing attempts. IP address validation is another layer of security that companies can utilize to protect their systems and users’ data from unauthorized access or abuse.
9. Feedback loops
Setting up feedback loops with email service providers (ESPs) allows us to receive timely notifications of bounced emails, unsubscribes, and spam complaints. These are the feedback loops that provide valuable data into performance and deliverability of the email campaigns. So that the companies can identify and address issues promptly.
By proactively managing the email lists based on this feedback, the e-gaming company can reduce bounce rates, improve list hygiene, and maintain a positive sender reputation. Additionally, feedback loops facilitate compliance with regulations such as CAN-SPAM by making sure that users have a simple, straightforward mechanism to opt out of receiving further communications.
10. Frequent database cleansing
Periodically cleaning and updating the company database is critical for maintaining accuracy, maximizing email campaign performance, and ensuring compliance with GDPR and other privacy regulations. However simple, this process is a crucial step in any database storage process because invalid, inactive, or dormant emails are useless.
Through routine auditions and data hygiene practices, companies can improve deliverability rates, reduce spam complaints, and enhance the effectiveness of email campaigns overall. Regular database cleansing not only simplifies the communication with the user base but also shows the commitment of the company to respecting their preferences.
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BONUS: Potential email scams that might affect e-gaming companies
E-gaming companies are particularly susceptible to various email scams due to the nature of their business, which involves a large user base, online transactions, and valuable virtual assets. Here are some potential email scams that might affect e-gaming companies specifically:
A) Phishing Scams
Phishing scams involve fraudulent emails that impersonate legitimate entities, such as gaming platforms or game publishers, to trick recipients into revealing sensitive information or credentials. E-gaming companies may encounter phishing emails that mimic official communication channels, prompting users to click on malicious links, download malware-infected attachments, or provide login credentials under false pretenses.
These scams can result in unauthorized access to user accounts, theft of virtual assets, or compromise of personal information.
B) Account Takeover (ATO) Scams
Account takeover scams target e-gaming company users by attempting to gain unauthorized access to their gaming accounts. Scammers may send phishing emails containing deceptive messages, such as fake security alerts or account verification requests, to trick users into disclosing their login credentials or account recovery information.
Once obtained, the scammers can hijack the victim's gaming account, steal virtual currency, items, or progress, and even conduct fraudulent transactions using stored payment methods.
C) Fake In-Game Currency Offers
Scammers may send unsolicited emails offering discounted or free in-game currency, virtual items, or account upgrades to e-gaming company users. These emails often claim to be promotional offers or special deals from the game publisher or developer, enticing users to click on links or download attachments to claim the supposed rewards.
However, clicking on such links may lead users to phishing websites or malware-infected downloads, compromising their accounts and personal information.
D) Impersonation Scams
Impersonation scams involve emails sent by individuals posing as e-gaming company representatives, customer support agents, or trusted community members. These emails may request sensitive information, such as login credentials, payment details, or personal identification, under the guise of providing assistance, resolving account issues, or offering exclusive benefits.
Unsuspecting users who fall victim to impersonation scams may unknowingly disclose confidential information, leading to account compromise or identity theft.
E) Fake Gaming Tournaments or Events
Scammers may use email to promote fake gaming tournaments, events, or giveaways hosted by e-gaming companies to lure users into participating. These emails may promise lucrative prizes, exclusive rewards, or opportunities to compete against professional gamers, enticing recipients to register or provide personal information to participate.
However, these fake events may be used as a pretext to collect sensitive data, distribute malware, or steal account credentials from unsuspecting users.
F) Malware Distribution
Malicious actors may use email as a vector to distribute malware, such as keyloggers, trojans, or ransomware, targeting e-gaming company users. These emails may contain infected attachments disguised as game updates, cheat codes, or software patches, enticing recipients to download and execute the malicious files.
Once installed, the malware can compromise the user's device, steal sensitive information, or encrypt files for ransom, causing disruption and financial loss.
To mitigate the risk of falling victim to email scams, e-gaming companies should educate their users about common scam tactics. These include encouraging the use of strong passwords and multi-factor authentication, implementing robust email filtering and regularly communicating with users through verified channels to raise awareness about security threats and best practices.
To know how to integrate an email validator into your marketing stack, read this article. Lastly, e-gaming companies should also monitor for suspicious email activity, promptly investigate reports of fraudulent emails, and collaborate with cybersecurity experts to identify and mitigate emerging threats targeting their user base.
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Elen Stelmakh is a creative individual dedicated to advancing gaming culture through articles and visual design. As a full-time EGamersWorld author and designer for a gaming website, Elen not only creates content but also infuses it with energy and creativity.