ESL Gaming enters into a partnership agreement with 433

ESL Gaming has announced a strategic partnership with 433. According to a press release, the partnership agreement will focus on "increasing global visibility" of the Virtual Bundesliga (VBL), an esports competition in FIFA.

As part of the deal, esports channel 433 will show short videos of the Virtual Bundesliga and stories in a similar format. This also applies to the Grand Final of the Virtual Bundesliga, which starts on June 4th and ends on June 6th.

In addition, 433 will accompany the Virtual Bundesliga next season with support for English-language content. It should be added that, the company will introduce a number of activations inside Instagram.

Note that 443 cooperates with many prominent football clubs and leagues, including Manchester City, Arsenal, Barcelona, Bundesliga and the Football Association of England.