McDonald's Malaysia has announced a partnership with Mobile Legends: Bang Bang, a mobile game developed by Chinese video game developer Moonton.
The deal will lead McDonald's to create a range of food-related promotions, and will also provide exclusive in-game skins and currency throughout May. Details on the distribution of prizes will be available shortly.
The partnership agreement coincides with the seventh season of the Malaysian Mobile Legends Pro League (MPL) entering the playoff phase. In this championship, the top ten teams in the region compete for a prize pool of $ 100,000.
The MPL Season 7 Playoffs, which will take place May 28-30, will mark the first playoffs in which Malaysia is treated as a separate region. Note that in previous seasons, Malaysia and Singapore were combined into one region. According to analytics, the seventh season currently has a peak audience of over 77,000, with an average tournament audience of 16,675.