The Taiwanese company Cooler Master has announced the teams it will work with in Latin America. They are All Knights, CASLA Esports, Kaizen and Polaris.
Cooler Master intends to partner with four teams to create the LATAM Crew. As part of this initiative, the company will try to help develop the esports ecosystem in the region. Details of the agreement (such as financial details and contract duration) were not disclosed.
All Knights are well known for their League Of Legends team. The organization competes in the United States as well as Latin America.
CASLA Esports is the esports arm of the Athletic Club San Lorenzo de Argentina soccer team and will be one of Cooler Master's partners in FIFA and League Of Legends. The team is currently fighting for a spot in the Argentine LVP final.
Polaris will be part of Cooler Master LATAM. The organization is the reigning VALORANT Gamity LATAM Champions and the Wonder League Champions in the League of Legends Women's Division.
Cooler Master's alliance with endemic teams and football clubs with a distinguished esports division is part of a plan to engage the brand in the professional development of esports.