Dignitas, a North American esports organization owned by New Meta Entertainment, has launched their beer brand. The esports organization has announced a partnership with Voodoo Ranger, the IPA family of New Belgium Brewing, making it an official beer partner. While financial details of the deal are still unavailable, this is the first partnership of its kind for the Voodoo Ranger.
Together, they will strive to create new collaborative content and a series of fan-focused “happy hours,” as well as connect game fans and athletes at various events in the future. Plus, Voodoo Ranger's “Community Game Nights” campaign will become a reality and see Dignitas athletes and content creators compete in battles.