Tournament organizer BLAST announced a commercial partnership with the German IT company Shikenso Analytics. As a result of this agreement, Shikenso will provide branding information and analytics for BLAST Premier 2021.
According to the press release, Shikenso Analytics will offer information on the valuation of selected sponsoring assets such as logo integration, banner placement and creative content. In addition, the agreement will allow BLAST Premier to provide detailed reports to its existing partners.
Currently, the commercial portfolio of BLAST Premier includes, among others, companies such as CS.MONEY, EPOS and Betway bookmaker.
As well as benefiting current sponsors, the deal will also seek to strengthen BLAST's strategic planning and data-driven decision making for its future partnerships and events.
Note that over the past 12 months, Shikenso Analytics has secured partnerships with a number of esports companies, including Freaks 4U Gaming and FATE Esports.