British esports organization EXCEL ESPORTS has announced a partnership with energy drink brand Beyond NRG. As a result of this agreement, Beyond NRG becomes the Official Energy Drink Partner for the organization's League of Legends and VALORANT teams.
EXCEL players will be provided with Beyond NRG products for the duration of the partnership. In addition, both sides will collaborate on activities related to the physical and mental well-being of esports athletes.
Despite starting in 2020, Beyond NRG has partnered with ESL Premiership, Warner Bros Games and Team Endpoint, another UK esports organization. This announcement also follows EXCEL's arrival at VALORANT earlier this month.
According to the release, the partnership between EXCEL and Beyond NRG is focused on the common goal of "improving player productivity through well-being", which is in line with the esports organization's manifesto.