London-based esports organization Guild Esports has partnered with Subway. The two-year deal targets popular markets.
The multi-million dollar agreement will cover a total of 55 EMEA markets (Europe, Middle East and Africa). In addition, the Subway branding will be featured on the Guild Esports jerseys, throughout the organization's branded content, and across its London headquarters opening later this year.
Under the agreement, Subway will be the organization's official partner as well as its official Academy partner.
Note that earlier this year, Guild Esports entered into a two-year partnership with HyperX.