It has been announced that L'Oréal-owned perfume brand Diesel will remain a partner of the Spanish esports organization Vodafone Giants. Note that the organization has been a partner of the brand since 2016.
Financial terms of the deal were not disclosed.
Diesel's "Only The Brave" fragrance will be promoted through the organization's channels and social media, and the two companies will work together in 2021 to create various promotions. Vodafone Giants also launched a Father's Day spot featuring some of the club's most famous players such as Dario Eme Hache, Th3Antonio, Sh4rin and Shanks.
Vodafone Giants had a busy first quarter in terms of partnerships. For example, the organization has signed a sponsorship agreement with KitKat alongside the MAGGI FUSIAN and Ozone Gaming brands. Also, the parent company Good Game Group announced a partnership with Deloitte Gaming on March 1.