European Masters has announced Jack Link's, a North American eatery, as its premier partner for the 2021 season. The deal was facilitated by SPORTFIVE, a marketing partner of Riot Games.
As the Official European Masters Snack Partner, Jack Link's will present the "Baron Power Play" segment during the streams.
Jack Link's is no stranger to the esports industry. The company emerged on the horizon with a multi-year deal with Envy Gaming. In addition, Jack Link's already partnered with British esports organization Fnatic and OverActive Media's Call of Duty League franchise, Toronto Ultra, in 2021.
Alongside this partnership, Riot Games also announced that European Masters Spring 2021 will officially kick off on March 29 with a Play-In stage. The final is expected to take place on May 1st.