NASDAQ-listed Esports Entertainment Group (EEG) has expanded its VIE.bet brand in Latin America through two new partnerships. Through marketing agreements, VIE.bet is now sponsoring the Peruvian esports organization Infamous Gaming and the Movistar Liga Pro Gaming Dota 2 competition series.
Movistar Liga Pro Gaming, which is hosted by Live Media Esports Entertainment, kicked off its eighth season earlier this week. The tournament is attended by such teams as Infinity Esports, EgoBoys and Infamous Gaming.
Esports Entertainment Group recently signed a multi-year sponsorship agreement with Kraft Sports and Entertainment, to serve as its official supplier of the tournament eSports. The news comes on the heels of several other similar deals with American sports franchises and teams, including the Baltimore Ravens, Philadelphia Eagles, and LA Kings and Galaxy.