Misfits Gaming Group signs partnership with KIOXIA

Florida esports organization Misfits Gaming Group has announced memory manufacturer KIOXIA Europe GmbH as the latest sponsor of their League of Legends teams.

According to the press release, as a result of the partnership, the Misfits Gaming League of Legends Berlin teams will be equipped with KIOXIA EXCERIA SSDs. In addition, these organizations will collaborate on content that resonates with the esports audience.

The collaboration between KIOXIA and Misfits Gaming is expected to provide the memory manufacturer with additional esports data and information on the needs of professional gamers. The sponsorship deal will extend to Misfits Gaming teams playing in the League of Legends European Championship (LEC) and Ligue Française de League of Legends (LFL).

Early in the year, Misfits Gaming Group entered into numerous partnerships when gaming furniture maker RESPAWN Products, UK headwear brand Tokyo Time and gaming equipment company ASUS ROG joined the organization's commercial portfolio.