SPORTFIVE has announced the acquisition of build a rocket esports consulting agency to enhance its esports capabilities. SPORTFIVE and build a rocket decided not to disclose the acquisition cost.
Founded in 2016, build a rocket will remain as a standalone brand and will receive the endorsement title of SPORTFIVE. The founders of the agency will also remain at the helm of build a rocket.
Once acquired, consulting services and SPORTFIVE activation will be provided through build a rocket. Note that the two agencies previously worked on deals with KitKat and Tchibo in the League of Legends European Championship (LEC), DKB in the Prime League, and advising on esports strategy for SAP.