Esports Entertainment Group has announced a multi-year sponsorship deal with Kraft Sports and Entertainment, becoming the official host of The New England Patriots and The New England Revolution esports tournaments.
As part of the agreement, Esports Entertainment Group will use the Patriots and The Revolution brands to promote two-year esports tournaments on its Esports Gaming League (EGL) platform.
As a sponsor of the New England Patriots and the New England Revolution, EEG will use player appearances, tickets, signage and digital media to promote esports events in the local market.
The company will also work with Kraft Sports and Entertainment to create custom videos that will promote the tournaments and feature in the teams' ongoing digital marketing efforts.
Based in New Jersey, the UK and Malta, EEG enables LAN and online tournaments where gamers can compete and enjoy a wide range of esports and video game content on a single platform.