Gaming chair brand MaxRacer is the first sponsor of the Brazilian eNational Team, an initiative of the Brazilian Football Confederation, run by E-Flix eSports. The team represents Brazil in international FIFA 21 and Pro Evolution Soccer competitions, currently focusing mainly on the game developed by EA Sports.
The two-year agreement came after MaxRacer licensed the CBF brand as the exclusive manufacturer of personalized gaming chairs with the Confederate logo, reminiscent of the legendary Brazilian national football team, that will be available for purchase by spectators. Financial details of the deal were not disclosed.
CBF and E-Flix also plan to host tournaments under other esports disciplines outside of the soccer world, such as League of Legends and Counter-Strike: Global Offensive, bringing in professional players and other special guests to create content. MaxRacer will provide gaming chairs for all of these activities.
Note that the eSports project manager is also the company behind Cruzeiro eSports, which has a seat in the Brazilian League of Legends Championship (CBLOL) franchise.