Social media analyst firm Zoomph has announced a strategic partnership with North American esports organization Immortals Gaming Club. Under the agreement, Immortals Gaming Club will be able to analyze its social networks in order to promote them and develop the marketing component.
Note that the partnership will cover all teams of the esports organization, including MIBR, the Los Angeles Valiant franchise and Immortals.
According to the press release, Immortals Gaming Club plans to use the received data for transmission to their fans. In addition, the partnership will aim to provide transparency for the esports organization's current and future partners.
Analyst firm Zoomph is rapidly breaking into the esports community. Over the past 12 months, Zoomph has partnered with various esports organizations such as Misfits Gaming Group, Atlanta Esports Ventures, Team Liquid, and The Pittsburgh Knights.
In addition, already in the first months of 2021, Immortals Gaming Club made significant advances from a commercial point of view. Along with the new agreement with Zoomph, the esports organization is partnering with insurance company Progressive and the booking service HotelPlanner. Also in January 2021, the organization renewed its agreement with the Toyota Southern California Dealers Association.