XSET merges with QC Media Holdings

The North American esports organization XSET has welcomed QC Sports as its new strategic partner.

Through this collaboration, the two organizations will work together on a range of initiatives, including content creation, music production, merchandise trade, recruitment and talent management partnerships, and licensing deals with game publishers.

In addition, QG Media Holdings will invest an unspecified amount of money in XSET.

The preview features a short film featuring professional athlete Astonish who will join QC Sports and the XSET roster as a player and content creator.

According to the release, the core value of the partnership is a commitment to diversity and fairness in games, which includes increasing the representation of all gamers.

Over the six months of its existence, XSET has managed to establish several partnerships with renowned brands including HyperX, Ghost Lifestyle and SCUF Gaming.