San Francisco-based Golden Guardians, the esports subsidiary of the NBA Golden State Warriors, has announced a partnership with Align Technology, manufacturer of Invisalign braces.
As the official partner of the Golden Guardians' smile, Invisalign will be featured on the team's jerseys and in all sorts of promotional campaigns on television, digital media and social channels.
The Align Technology partnership spans all teams in the franchise, including the Golden State Warriors, Santa Cruz Warriors, and Golden Guardians. It looks like this is the company's first foray into esports.
The organization is currently represented in disciplines such as League of Legends, Super Smash Bros, Melee, World of Warcraft, and Teamfight Tactics. Invisalign is the second brand to sponsor an organization from the healthcare industry. In 2019, Golden Guardians added Zenni Optical as its official partner.