North American organization Team Liquid has partnered with Bud Light. From that moment on, the company becomes a sponsor of the League of Legends team.
The agreement stipulates that both sides will collaborate on new content and fan promotions such as the Bud Light League Lounge, a weekly show featuring professional League of Legends Championship Series (LCS) players. The Bud Light League Lounge is expected to begin on February 21st and air on the official Bud Light Twitch channel.
Other planned activities include coaching - a four-part series of live streams with coaches and team players delivering one-on-one talks and strategy sessions for aspiring professionals. In addition, a podcast-style show featuring Team Liquid's roster and coaching staff is also planned.
The esports organization has also confirmed that other LCS-related streams featuring Team Liquid esports athletes and content creators will take place throughout the year on the Bud Light Twitch channel.
Over the past two years, Bud Light has worked hard to get even deeper into esports. Since then, the American beer brand has signed partnerships with the Overwatch League, NBA 2K League, Magic Gaming, Fnatic, and LCS.