HyperX has announced a new sponsorship deal with WNBA player and content creator POWERzSURGE. Financial terms of the deal were not disclosed.
Under the new agreement, HyperX will become the official gaming audio sponsor of Erial Powers, who will now use the company's headsets for streaming and gaming as a brand ambassador.
Powers officially launched her POWERzSURGE Twitch channel in 2019 as a way to connect directly with her fans during the WNBA lockdown and share her passion for games like Apex Legends, Call of Duty, and NBA 2K. In October 2020, she signed with the gaming arm of talent management agency Ford Models, and in January she joined eSports organization Team Liquid as a content creator, brand ambassador and lead voice to promote diversity in esports and gaming.