The Toronto Ultra franchise team has entered into an exclusive partnership with North American Jack Link's.
As a result of the deal, Jack Link's will become Toronto Ultra's "Official Meat Partner". In addition, Jack Link's will be featured on the franchise's social media chart along with being named a tournament partner that will be streamed on the Ultra YouTube channel.
Jack Link's becomes the third partner in the CDL franchise, joining companies such as Universal Music Canada and ISP Bell.
This is not the first time Jack Link's has looked at the esports industry. In January 2021, the company signed a multi-year agreement with Fnatic, and in October 2019, Jack Link's signed a multi-year agreement with the North American organization Envy Gaming.