Brazilian esports organization Vivo Keyd has announced a partnership with blockchain company Liqi. As part of the one-year deal, Liqi will partner with the organization to launch NFT products and fan tokens.
The Liqi brand will be displayed alongside Motorola and Vivo on all Vivo Keyd jerseys. Liqi's first batch of VIvo Keyd digital products is expected to be launched as early as this month.
Thiago Xisto, CEO of Vivo Keyd:"This partnership is an important step for Vivo Keyd in the Web3 environment. The tools provided by Liqi will help us thrive in the esports industry in the near future."
Reported. that Vivo Keyd will launch a dedicated social media channel for fans interested in "exclusive NFTs". In addition, the parties will produce educational content to improve financial literacy.
Founded last year, Liqi is a Brazilian startup that until now has worked with local sports teams such as Coritiba Football Club and Cruzeiro Esporte Clube. In January 2022, Liqi raised around £4.33 million in funding led by Kinea Ventures.