German esports organization SK Gaming has announced a partnership with NH Hotel Group in Central Europe. NH Hotel Group will become an official partner of SK Gaming. The organization's players and content creators will also be able to stay at any of the chain's hotels in Central Europe.
Alexander Duerr, Chief Operating Officer, NH Hotel Group: "During the pandemic, the hospitality industry has learned to reinvent itself over and over again, adapting to different needs. Esports is extremely dynamic and requires us to rethink our regular services even more. Our products must adapt to the players in order to create a unique experience."
Note that this is the first partnership of NH Hotel Group in the eSports field. The chain currently owns over 350 hotels worldwide.
Alexander T. Muller, CEO of SK Gaming: "We are delighted to welcome NH Hotel Group to our group of partners we can rely on. Here at SK Gaming we are always committed to providing our players with the best experience and that of course includes into their living while traveling, which we needed an expert in."
The SK Gaming organization is also currently partnering with Mercedes-Benz, Western Digital, Motorola, and Beyond NRG, among others.