North American esports organization Complexity Gaming has announced the expansion of its existing partnership with the Twitch platform. As part of the updated deal, Twitch will work alongside the organization's internal sales team to secure sponsorship opportunities across the portfolio of Complexity Gaming teams, streamers, content creators, competitions and events.
The partnership will also allow the GameSquare Esports-owned organization to access a large number of Twitch partners.
Kristina Grushkina, Head of Sales at Complexity Gaming: "As Senior Director of Client Strategy at Twitch for a number of years, I know Twitch will bring an innovative approach to sponsorship to Complexity Gaming and find new ways to connect with fans. With the collective exchange of thoughts from the Complexity Gaming teams and Twitch, we will be able to create new and compelling experiences for fans."
Twitch will reportedly partner with Complexity Gaming to "empower brands to reach fans of Complexity Gaming content, events, and affiliated streamers." In addition, the parties will jointly develop new branded content.
Lou Garat, Global Head of Sponsored Sales at Twitch: "We look forward to working with Complexity Gaming to create new experiences for brands and fans alike. Complexity Gaming has been a Twitch presence for many years and the organization has built an impressive following. on Twitch, providing a great opportunity to collaborate on custom sponsorships and activations that connect innovative brands with esports and gaming enthusiasts."
The expanded partnership will also allow the club to create more content directly on the Twitch site. At the same time, the parties did not announce any details about the upcoming activations. However, Complexity Gaming promised even more Twitch engagement with fans.