British esports organization Guild Esports has announced a two-year partnership with gaming equipment manufacturer Razer. As part of the agreement, the brand will become the organization's official gaming chair partner.
Cal Hourd, CEO and Co-Founder of Guild Esports: "We're excited to partner with Razer, a leading brand that has built a global following and has been a staple in the esports community for years. With a shared vision to grow and deliver value to our community, we look forward to our partnership with Razer. This demonstrates the quality of the partners we continue to attract through our fan-centric strategy, team performances and relationships with a fast-growing, young and passionate audience."
Razer will provide its hardware to Guild Esports players and content creators in addition to the organization's academy and headquarters, which will open later in 2022. In addition, the deal includes marketing rights to the organization's social media and digital content.
Flo Gutierrez, Razer Global Esports Director: "Guild Esports has established a strong presence in the esports world with great teams and a distinctive audience. Together, we are committed to delivering a fun and memorable experience for gamers and esports enthusiasts alike."
Notably, Razer becomes Guild Esports' fifth partner, joining peripherals maker HyperX, cryptocurrency exchange Bitstamp, and restaurant chain Subway, among others.