Online digital games store Boost Gaming has announced a partnership with JLINGZ esports, a British esports organization owned by professional soccer player Jesse Lingard. As a result of the agreement, the parties will work together on a range of initiatives over the next 12 months. These include interviews, collaborative videos, giveaways, and social media content.
In addition, the Boost Gaming logo will be displayed on the jersey of JLINGZ esports teams for the duration of the deal. JLINGZ esports joins the North American Pittsburgh Knights as a digital games store partner.
Given that e-sports JLINGZ appeared on the scene only in August this year, Lingard said that the partnership with Boost Gaming organization has given more confidence from a commercial point of view.
According to the press release, the partnership between Boost Gaming and JLINGZ esports is also expected to help bring the digital games store closer to the world of esports. Along with sponsoring esports organizations, Boost Gaming currently uses a partner referral model with content creators and esports players.
Earlier this month, JLINGZ esports partnered with Australian esports organization The Chiefs Esports Club. In addition to working together to expand both brands, the companies will also develop an esports academy for aspiring players.