German esports organization MOUZ has announced a partnership with local IT company Shikenso Analytics. As part of the deal, the company will provide information on the activation of partnerships in the organization.
Arvin Fallah, Co-Founder and CEO of Shikenso Analytics: “I have always been a fan of MOUZ and, in hindsight, always dreamed of being part of their team. Deciding to take an academic path instead of becoming a professional, I am very glad that our paths will ultimately will intersect and we can help the organization with our solutions. "
MOUZ becomes the latest organization to use Shikenso Analytics services, joining partners such as OG Esports, FATE Esports and tournament organizer BLAST. The company's platform will enable an organization to measure the effectiveness of brand partnerships and analyze the effectiveness of specific sponsorship programs on social media.
Ian Dominikus, Director of Business Development at MOUZ: "Shikenso Analytics embodies the same values that we do and will provide us with the best possible data set for our sponsors and ourselves."
Shikenso Analytics becomes the organization's third partner to join sportswear brand PUMA and gaming peripherals company Razer. As a reminder, in October 2021, the mousesports organization underwent a rebranding, changing its name to MOUZ.