Ninjas in Pajamas announces the launch of Shinobi Sports

Swedish esports organization Ninjas in Pajamas and investment platform Aser Ventures have announced the launch of a joint venture called Shinobi Sports. The new venture will offer a suite of management, studio and media services to sports teams looking to explore esports.

According to the press release, the company will also strive to help partners define and implement esports strategies. The services will cover a variety of activities, from launching esports teams to gaming strategy and management.

Heecham Chahin, CEO of NIP and Co-Founder of Shinobi Sports:“We first contacted Aser Ventures last year and our discussions resulted in an extremely successful partnership with Leeds United. We were impressed with Aser Ventures' track record, experience and vision in the sports industry. and we soon had a desire to expand our partnership. We know there is great potential for eSports to be an attractive extension of sports clubs and we believe Shinobi Sports is ideal to support this process. "

It is noted that the idea of this project emerged at the end of 2020, when Ninjas in Pajamas, in partnership with the English Premier League club Leeds United, helped create an esports strategy. The success of this collaboration reportedly paved the way for the creation of Shinobi Sports.

Shinobi Sports will also help teams manage and maximize the commercial and fan engagement opportunities associated with esports.