The New York Subliners, the Call of Duty League franchise owned by North American esports organization NYXL (formerly Andbox), has announced a partnership with Adamas Esports. As part of the deal, the firm will provide players and coaches with a performance program and support system.
Caleb Cousens, CEO of Adamas Esports: "Out-of-game training is a matter of in-game performance, and The New York Subliners understand this. Through our partnership, we are elevating their coaches and delving into their culture, mental health, and player development in new ways that rethink their training. The New York Subliners are an ambitious team and with this investment, their future looks bright."
The program aims to create a "supportive culture that further encourages cohesion" within the team.
James Frey, NYXL CEO: "Innovating and improving the way our players and coaches support both competitors and people is one of our highest priorities. The experts who will work with our Adamas team have developed and strengthened team culture, performance and well-being players at the highest levels of the sport, and we're excited to bring that experience to The New York Subliners."
The deal marks the first partnership since Andbox rebranded to NYXL earlier this week. Note that Adamas Esports is no stranger to collaborations with esports organizations as The New York Subliners joins Tundra Esports, Method and Golden Guardians.
The New York Subliners are currently gearing up for the launch of the Call of Duty League 2022: Stage 2 Major, which will run online from March 31 to April 3.