As part of the partnership, Fnatic will release a new collection of T-shirts with the Parimatch logo. This cooperation, according to the statements of the leaders of the organization, will help bring together classic and computer sports. Fnatic is considered one of the most successful esports organizations with a wealth of experience across multiple disciplines. Parimatch, in turn, will be able to provide good assistance for an esports organization based in the UK. For Parimatch, by the way, this is not the first contract concluded with an e-sports club. Previously, the bookmaker became a partner of such organizations as Virtus.pro and Team Spirit.
Recall that PM also managed to spend two seasons of their Dota 2 league. In the first of them the prize pool was $ 75,000, and in the second - $ 100,000.
Parimatch esports head commentary:
“The partnership with Fnatic is an important step in developing our relationship with the global esports community. This year will be remembered for all the events related to the pandemic, but for Parimatch it was a time of opportunity. Along with the most important contracts in traditional sports, we signed an agreement with Fnatic, the legends of the world esports Our strategy does not change, we believe that e-sports and sports are two backbone components of the entertainment industry, with similar audiences, interests, emotions. This is not the first example of cooperation with an e-sports organization, but for the first time we have the opportunity to call ourselves partners of an absolutely global brand with more than 15 years of history. A lot of interesting things to come - #alwaysfnatic ".
Sam Matthews, Fnatic's Founder and Compatibility CEO, said in a press release:
“We believe that betting, with a smart approach, helps to sharpen and more emotionally perceive sports. We are proud to partner with Parimatch, a technologically advanced, innovative and global brand, and look forward to starting a joint work. We are confident that our cooperation will help bring the popularity of esports to the next level ".