Chinese streaming platform Huya has acquired a new partner. It was the LPL Rare Atom team.
The brands are planning to create shared content and release collaborative merchandise. By the way, now the official Rare Atom uniform will have the Huya logo on the right shoulder.
This is not the first time a streaming platform has entered the competitive League of Legends scene. Huya previously signed an exclusive five-year contract with tournament operator TJ Esports
For the duration of the agreement, Huya became the official distributor of all Chinese league matches. The deal amounted to $ 310 million.