BMW becomes an official partner of LVL

LVL, an international brand of eSports venues and content created and operated by Veritas Entertainment, is now partnering with BMW, bringing the German car manufacturer as its official automotive partner. While the financial details of the partnership have not been disclosed, LVL will help accelerate BMW's esports content division by leveraging its playgrounds and production teams.

It is noted that BMW will be able to use LVL capacity for events, production and content creation. In addition, BMW branding will be embedded in most of LVL's own content.

As a reminder, the first LVL venue opened in Berlin last year with video games, an eSports arena, extensive studio space and full production facilities. In the near future, Veritas Entertainment plans to expand the LVL brand internationally and open more offices in other countries.