Betway has announced a partnership with Brazilian esports organization FURIA. The company joins Red Bull, PokerStars, Nike, AOC, HyperX and Twitch as sponsors of FURIA, while expanding its presence in the Brazilian esports environment.
Note that from now on, Betway boasts several active esports partnerships. This includes partnerships with MIBR, PSG Esports, BIG Clan and Ninjas in Pajamas, with which Betway has partnered since 2016.
Through this partnership, fans can look forward to international engagement, including content creation and activations through BetwayTV, the bookmaker's streaming platform. In addition, FURIA will gain access to Betway partners in Brazil and worldwide.
The deal with Betway will last for one year, during which the bookmaker's brand will be featured on FURIA T-shirts and on Twitch streamers. Other periodic activities and events throughout the year are also covered by the contract.