Esports Entertainment Group enters into an agreement with Cleveland Cavaliers

Esports Entertainment Group and NBA's Cleveland Cavaliers have teamed up to announce a multi-year partnership that will see EEG become the team's esports tournament platform provider. As part of a multi-year deal, EEG will facilitate three co-branded tournaments annually using its Esports Gaming League platform. Financial details of the partnership agreement were not disclosed.

In addition, Esports Entertainment Group will receive placement on the LED sign at all home games of the regular season, Cleveland Cavaliers during the coming season 2021-2022 years will be added as a partner of the annual theme of the night eSports.

On the social media front, Esports Entertainment Group will leverage Cleveland Cavaliers' ongoing digital marketing efforts spanning all social media, email, mobile and online channels to promote esports activities. The partnership has expanded to include Cavs Legion GC, an NBA 2K League member, with branding on physical jerseys as well as virtual in-game jerseys.