Belgian brewery Anheuser-Busch InBev has partnered with North American esports organization OpTic Gaming to launch its own Cooldown platform.
Hector Rodriguez, founder and CEO OpTic Gaming, said:"When Anheuser-Busch InBev contacted us to gather fans with the offer of e-sports in bars and places to see e-sports together, we immediately agreed."
The Cooldown platform allows its users - both esports enthusiasts and bar owners - to search and order party views at their local bars, as well as organize their own events. The platform notifies both parties of each other's intentions and helps them organize esports events.
As a result of the collaboration, the launch of the platform will be accompanied by a prize draw of £ 10,000 and a host of other prizes including PS5 consoles, gaming chairs and game vouchers. Esports organization OpTic Gaming will also host a fan party during the Call of Duty League 2021 Stage 5 Major on July 24th.
In addition, Cooldown plans to host its own esports events, contests and giveaways, as well as allow fans to participate in a fantastic esports league.