Brazilian bank Itaú sponsors LOUD

Brazilian esports organization LOUD has announced a sponsorship deal with local bank Itaú. The brand will now appear on the LOUD jerseys of all esports teams in the organization, including disciplines such as League of Legends, Fortnite, and Free Fire. In addition, the display of the bank will appear in the documentary film SOMOS LOUD, whose story reflects the success stories of influential people LOUD.

Financial details of the sponsorship agreement were not disclosed.

This is the second step of Itaú, one of the main banks in Brazil and one of the most valuable brands in the country, towards the esports scene. The brand joined the esports movement last week, partnering with the newly founded Hero Base. In addition, the lending institution announced that it will take it one step further by focusing its initiatives on influential people in the market.

LOUD is one of the most well-known esports organizations in Brazil and uses a consistent content strategy with influencers targeting not only games but also lifestyle to grow and break records for audience numbers. The organization is currently expanding its boundaries to enter the music and fashion industries.

As a reminder, the main sponsors of LOUD are Twitch, Discord and Fusion Energy Drink.