LOUD partners with PIET

Brazilian esports organization LOUD has partnered with fashion brand PIET to create its own fashion division and develop specialty clothing collections. The result of this agreement will be the application of LOUD's brand and identity in sports and streetwear that will be available for purchase.

PIET is a company founded in 2012 by stylist Pedro Andrade, who has collaborated with world renowned brands such as Nike, NBA and Budweiser. The partnership agreement also grants Andrade the role of creative director at LOUD.

The news heralds LOUD's expansion into the fashion industry less than a month after the organization also entered the music industry by hiring Brazilian rapper Gustavo "GUXTA Sousa. LOUD is currently one of the most famous brands in the Brazilian market, building its identity not not only on games and esports, but also on lifestyle in content creation.