Australian esports organization The Chiefs Esports Club has announced a partnership with gaming chair manufacturer AndaSeat.
As part of this agreement, AndaSeat will provide Chiefs players with their gaming chairs. According to the press release, the seats will also be used in activations conducted by the Australian organization throughout the year.
Note that this is not the first foray AndaSeat on eSports, as previously collaborated with the manufacturer of chairs by the British organization Fnatic. The partnership saw Fnatic launch a limited edition line of gaming chairs last June.
2021 has already become a fruitful year for The Chiefs Esports Club. In February, the organization raised a £ 1.2 million investment from SQID Technologies. In addition, a couple of weeks ago, the esports organization announced an expansion of its partnership with HyperX.
In turn, AndaSeat joins companies such as Marvel, Menulog, L'Oréal and Red Bull, among others, as partners with the Australian organization.