Nature's Bounty has announced a partnership with esports organization Counter Logic Gaming and gaming franchises New York Excelsior, Atlanta FaZe and Florida Mutineers. As part of this agreement, the brand plans to promote its new Brain HP product.
The new product will partner with organizations to develop original content and giveaways for additional promotion.
Along with the partnership announcements, Nature's Bounty introduced three products at once. Brain HP is a cognitive health dietary supplement in the form of gummies for gamers and professional esports athletes ages 18 and up.
For the launch of the new product, Nature's Bounty has teamed up with a number of influential people, including Bugha, KittyPlays and VoyBoy.
According to the press release, the supplement is expected to support cognitive health, focus, help speed up reaction times, and aid visual perception and attention.